Lili Wang, Haowei Zhu

Haowei Zhu

April 28, 2024

Cultural and creative products, Art cultural trends, User psychology.

This paper aims to study the development value and the way of cultural creation in the context of youth culture, taking "Lady Painted Pottery" as a case study. First of all, the paper reviews the main features of youth cultural trends. Emphasis is placed on the influence of digitalization, diversity and humanism on the design of cultural and creative products. This article analyses the potential appeal of "Lady Painted Pottery" among young consumers and the significance of its cultural symbols. It proposes a "Lady Painted Pottery" development plan for cultural and creative products in order to satisfy the needs of young consumers, and believes that it will help to develop cultural and creative industries in a sustainable way, while also passing on and promoting traditional culture. Finally, the document sums up the main findings of the study and highlights the potential and potential of cultural trends for young people in the next generation of creative products. It has some reference meaning to the development and design of modern culture and creativity.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license