Hong Yang, Wenli Fu

Hong Yang

13 May, 2024

Linguistic landscape, Social semiotics, Historical and cultural district.

Linguistic landscape is an important spatial component and "slice" of fresh language in historical and cultural blocks, as well as a space-time code for local residents' cultural identity and collective memory inheritance. From the perspective of social semiotics, this paper chooses Wanshou Palace, a representative of the millennium culture of Gan Po, as the research material, investigates the current situation of the linguistic landscape of the block, analyzes the differences between official and private signs, explores the interactive relationship between "author", "reader" and text of the signs, and makes a typical case analysis of the orientation, inscription and placement of the code, in order to provide suggestions for the setting and management of urban linguistic landscape.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license