Collecting language materials such as road signs, street names, and road names in the language landscape of the famous red cultural city of Luding through on-site photography, organizing and analyzing the English translations in the language landscape, it was found that there were problems with inconsistent translations, non-standard abbreviations, incomplet...

Metaphors abound in Mao Zedong’s poems. The frequent and substantive metaphors play an important role in expressing the theme of the poetry. Cognitive blending theory has great cognitive effects on metaphor translation. In the perspective of cognitive linguistics, the study on Poems of Mao Zedong lacks a systematic framework for the moment. And it is of gre...

For many years, "撑竿跳"(In the following, the author will use its pinyin "Chenggan-tiao1" to represent it to distinguish it from "撑杆跳") and "撑杆跳"(In the following, the author will use "Chenggan-tiao2" to represent it) have been mixed with "竿"(In the following, the author will use its pinyin "Gan1" to represent it to distinguish it from "杆") and "杆"...

Political terms are the political concepts with specific meanings formed by parties and governments in their political activities in dealing with the country’s internal and external affairs. Chinese scholar Yang Mingxing proposes the theory of “Political Equivalence” on the basis of Eugene Nida’s theory of “Functional Equivalence”. According to the the...

With the deepening development of political multipolarity and economic globalization in current world, the international situation is unpredictable, and global governance and international order have entered a period of deep adjustment. As the world's second-largest economy, China plays an important role on the international stage, and neighborhood diplo...

Political, economic, and cultural exchanges between different countries have become more frequent with the continuous development of the economy and society, as well as the continuous rise of China's international status. In order to better ensure the actual effectiveness of translation work, as translation practitioners, they should master the correct w...

Wei Xi, a Chinese elementary school teacher, wrote the novel of "The Children of The Bond". The novel follows the five children as they stumble and bustle along. The father did nothing after their mother died. With the help of their eldest brother, they grew up in different directions as a big tree, but they were always closely connected and supported each o...

From the perspective of cultural translation, this thesis will take the vocabulary with Chinese characteristics in the “Government Work Report (2022)” as the research object, and use research methods such as literature review method and exemplification to divide vocabulary with Chinese characteristic into three categories: abbreviations, expression with ne...

This study takes international students at the intermediate level of Chinese as the research object. Through the empirical research method of combining linguistic landscape theory with classroom observation, this study mainly discusses how to apply linguistic landscape to Chinese reading courses. By assigning homework, teachers can observe how international ...

English is the main language of international communication, and its teaching method and teaching effect have always been concerned by the educational community. The traditional English teaching mode is limited to the improvement of the language precision of students, while the teaching mode of unit integration has the potential to improve the learning level...

Traditional Chinese Medicine (TCM) culture constitutes a vital component of the cultural heritage of the Chinese nation. The translation of TCM classics into English serves as a crucial medium for the dissemination of this traditional knowledge. The naming of TCM classics must encapsulate the essence of their content to facilitate reader comprehension and pi...

This study explores the enhancement of English proficiency among non-English major graduate students in China, a critical factor for their global academic integration and improvement in international communication skills. Amidst challenges like anti-globalization, COVID-19, and geopolitical tensions, it advocates reforming graduate English teaching through a...

In recent years, Chinese rural-themed videos have broken language barriers in international communication and won the love of overseas audiences on global video sharing platforms. The reasons for these videos successfully exporting Chinese culture to the world are multifaceted, but this article applies Peirce’s triadic mode, the most significant one in Peir...

Digital media has become an increasingly mature platform for news production, information delivering and political participation, and a brand-new digital association field has been formed. This paper analyzes the process and mode of news production and discourse competition in digital communication through framing theory. It discusses the change of hierarchi...

The Grassland Silk Road usually refers to the trade corridor extending from China through the Mobei and Mongolian Grassland, crossing westward the Central Asian grasslands, and then extending to South Asia, West Asia, Europe and North Africa; the Road is an important channel for cultural exchanges between China and the West. The cultural exchange between nor...

This study investigates the current status of reading promotion activities, analyzes the characteristics of the group of reading promoters, and compares the characteristics of the main body of reading promotion. And then this paper proposes the basic qualities that librarians, as the main force of reading promoters, should possess and the problems that need ...

This study focuses on the roles and impacts of English as a medium of communication in cross-cultural economic and legal interactions within the Kashi Free Trade Zone. Employing both quantitative and qualitative research methods, this paper delves into the specific mechanisms and pathways through which English facilitates communication between economic and l...

With the deepening of globalization, cultural exchange and integration have become an important trend of world development. Under this background, the study of Chinese-Western translation is particularly important, which not only helps to promote mutual understanding between different cultures, but also provides the possibility for the spread of various cult...

The modernist trend formed at the beginning of the 20th century liberated human nature from classicism, and psychological reality replaced material reality. In the overall shift of modernity, the forms of cultural and entertainment arts are also undergoing changes. Among them, variety shows, due to their comprehensive and entertaining characteristics, bring ...

In the Buddhist stories that depict the life deeds of Buddha Shakyamuni, the "dharmachakra pravartana" is one of the most important events, often forming a "four phase diagram" with birth, enlightenment, and Nirvana. The statue stone carvings unearthed from the Nannieshui Cellar have been identified by scholars as the "dharmachakra pravartana" in one of the ...

China’s active foreign health assistance has made new contributions to building a human health community. In view of the irreplaceable role that traditional Chinese medicine plays in foreign health assistance, building a Chinese discourse system through traditional Chinese medicine is an important way to deepen exchanges and mutual learning among civilizati...

Contemporary Mandarin continues to spread and spread to other Chinese speaking regions, and the phenomenon of Chinese language integration has attracted much attention. This article focuses on the "Top 10 New Words" and "Top 10 Internet Terms" for the year 2023, investigating the usage of mainstream Chinese media in 10 other countries or regions, in order to...

The Uyghur is one of the important ethnic groups in the history of Dunhuang. After moving from grassland in Outer Mongoliya (north Gobi Desert) to the Hexi Corridor in the middle of the 9th century, it kept active for generations and became one of the main ethnic groups there .Having diverse religious beliefs, the Uyghurs who lived in Shazhou (the present Du...

Linguistic landscape is an important spatial component and "slice" of fresh language in historical and cultural blocks, as well as a space-time code for local residents' cultural identity and collective memory inheritance. From the perspective of social semiotics, this paper chooses Wanshou Palace, a representative of the millennium culture of Gan Po, as...

This study aims to explore the impact of news headline design features, such as word count, emotional tone, the use of content words, and temporal words, on audience interaction behaviors during the coverage of the Russia-Ukraine conflict by Xinhua News Agency's WeChat official account, with a special focus on interaction patterns under the specific mech...

In recent decades, with the increasingly deepening of the globalization, the connection and exchange have become much more frequent and close than ever before. As a result the research on the difference of cultural values between China and Western Countries has become the focus for most college English teacher to pay great attention to. Starting with the gre...

This paper explores the lives of two remarkable women in Mexican history: La Malinche and Sor Juana Inés de la Cruz. In the first section, the life of La Malinche is examined, focusing on her service to Hernán Cortés and her pivotal role in the Spanish conquest of Mexico. Additionally, her revolutionary impact during this tumultuous era is explored, shedd...

Literary communication media are the material carriers for disseminating literary information symbols, playing an increasingly important role in the dissemination of literary works. Starting from the perspective of literary communication, this article puts Yunnan ethnic minority literature into a specific historical context, and pays attention to the communi...