Chunli Wang

Chunli Wang

13 May, 2024

Semiotics, International dissemination, Chinese rural-themed videos.

In recent years, Chinese rural-themed videos have broken language barriers in international communication and won the love of overseas audiences on global video sharing platforms. The reasons for these videos successfully exporting Chinese culture to the world are multifaceted, but this article applies Peirce’s triadic mode, the most significant one in Peirce’s semiotic theories, to the process of Chinese sign exportation in such videos, focusing on exploring the reasons for cultural acceptance. It attempts to uncover the objects behind visual and auditory symbols in Chinese rural themed videos, and compares them with the "interpretant" generated in the English comments below the video to find "common interpretant". Through the "common interpretant" between video producers and audiences, some similar ideas rooted in different cultures are revealed.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license