Qi Zhang, Yuhong Li

Qi Zhang

13 May, 2024

Media frame, Framing competition, Hierarchical link, Cascade spiral, Discursive community.

Digital media has become an increasingly mature platform for news production, information delivering and political participation, and a brand-new digital association field has been formed. This paper analyzes the process and mode of news production and discourse competition in digital communication through framing theory. It discusses the change of hierarchical link and transmission mode of media frame in the digital media era. This paper analyzes the discursive competition at different levels of framework construction. It also pays attention to the possibility of benign coexistence of multiple elements, and the path to enhanced public power. The renewal of framing network modes in the digital media era can trigger people to rethink the concepts of "framing competition" and "public discourse".

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license