Yu Zhang

Yu Zhang

30 June, 2024

Cultural tourism, Cultural translation, Tourism interpretation.

In the new era of social development and the change of people's ideas, the integration of culture and tourism has been formed. Tourism activities are no longer limited to play and entertainment, let alone simply eating and drinking, but pay more attention to experiencing and feeling different cultures, and are more inclined to appreciate the human history and natural landscape with rich historical and cultural heritage. The purpose of tourism has changed, the purpose of tourism is a cultural tour. Under the background of the integration of culture and tourism, this topic studies the translation standard system of cultural tourism interpretation, aiming to meet the needs of the booming cultural tourism in the new era, and cultural tourism is an important way and bridge to promote international exchanges, so that the excellent traditional Chinese culture can shine in the world through tourism.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license