Cuiwan Lu

Cuiwan Lu

15 Dec. 2022

Cultural self-confidence, Regional culture, Academic journals, Brand construction.

Chinese academic journals, especially the comprehensive university academic journals, are like "academic platters" and lack professional effects. In order to promote the professional transformation of academic journals, the Ministry of Education has launched the project of "Famous Journals" and "Famous Columns". However, under the existing academic environment, the development of famous journals and columns basically follows the path of connotation development, that is, based on the characteristic columns, to create brand journals or brand columns, and the setting of characteristic columns, a large part of which mainly relies on regional cultural resources. By tapping into cultural resources, cultivating new research points and leading academic directions is one of the strategies for stable brand development. Only by firmly asserting cultural confidence, "revitalizing" traditional resources, forming academic excellence and promoting international dissemination can Chinese journals go global and develop international influence.

© 2022, the Authors. Published by ISCCAC

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