Zhiqian Geng, Zehai Liu

Zehai Liu

30 June, 2024

Huxiang, Red tourism, Linguistic landscape, Cultural resources, Cultural capitals.

Linguistic landscape research focuses on the use of language in public spaces. Based on Cultural Capital Theory, the research takes three red tourism spots as representatives. By investigating characteristics and attitudes towards the linguistic landscape, the study explores the path of transformation of red tourism cultural resources into cultural capitals, with the aim of exploring the contemporary value of the red tourism linguistic landscape. In view of the problems found during the investigation, the research suggests strengthening the study on the red tourism linguistic landscape, the normalization and standardization of the English translation of linguistic landscape, fully exploring its function as a culture carrier, and deepening the influence of the red tourism culture in Hunan.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license