Lizhu Liang

Lizhu Liang

30 June, 2024

Traditional packaging, Digital design, New packaging, Interdisciplinary integration.

In the context of the new liberal arts, packaging design courses have upgraded traditional packaging design based on "traditional media", "traditional printing", "handmade production", "finished product photography", and "conversion from planar into stereo", breaking through the professional bottleneck of "planarization" in visual communication design, upgrading to a new packaging design characterized by "digital media", "digital technology", "virtual effect display", and "diversified shapes", cultivating packaging design applied talents with digital design capabilities and interdisciplinary integration. The packaging design course refers to professional standards, industry standards, and enterprise standards, so as to formulate course standards, and the course implementation simulates the workflow of enterprise packaging design projects, with identifying problems, proposing design solutions, designing implementation, summarizing and reflecting on the design as the basic logic. The course carries out the goal of cultivating moral character and educating people, with "enhancing national cultural self-confidence", "inheritance and innovation", and "professional ethics and literacy" as the three main directions, organically combining cultural values, knowledge transmission, ability cultivation, and quality education. 

© 2024, the Authors. Published by ISCCAC

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