Innovation Humanities and Social Sciences Research (IHSSR)

Publisher:ISCCAC

Research on Aesthetic Education of Film and Television Advertising Major in Higher Vocational Colleges Under the "1+X" Certificate System
Volume 15
Authors

Wen Sun, Wenjia Liu

Corresponding Author

Wen Sun

Publishing Date

30 June, 2024

Keywords

"1+X" certificate system, Film and television advertising major, Aesthetic education.

Abstract

With the implementation and continuous development of the "1+X" certificate system, the education direction and training focus of higher vocational colleges, as pioneers of vocational education, also need to be correspondingly improved. The film and television advertising major is popular among students in higher vocational education due to its vividness and fun. In the wave of the "1+X" certificate system reform, the adjustment on its development ideas of the film and television advertising major should also be made in a timely manner. The schools should not only pay efforts in the cultivation of students’ professional skills and techniques, but also truly implement the "1+X" certificate system for film and television advertising major, and provide strong support for students to comprehensively improve their comprehensive self-cultivation and better integrate into their work positions in the field of aesthetic education.

Copyright

© 2024, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license