Lusiyao Zhang

Lusiyao Zhang

15 Dec. 2022

The Cooperative Principle, The politeness principle, Sales language, Furniture customization industry.

The success of a transaction is greatly influenced by the usage of sales language in commercial communication. But unlike other businesses, the necessity to satisfy each customer's unique specifications is more critical in the bespoke furniture sector, making customer communication even more crucial. Using a body of work in the furniture customization sector as an example, this paper explores the implications of the cooperative principle and politeness principle in the context of conversational commercial interaction. The application of the cooperative principle and politeness principle in sales discourse is analyzed by dissecting the deeper meaning of the conversation through the adherence or deliberate violation of the principles in the corpus, thus exploring how it achieves its transactional purpose.

© 2022, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license