Qing Yang, Ya Tan

Qing Yang

November 05,  2024

Beichuan Qiang embroidery, Modular design, Personalized customization.

Qiang embroidery is a treasure of folk handicrafts in China. Beichuan Qiang embroidery has developed new aesthetic characteristics after the Wenchuan earthquake, making it unique among many regional Qiang embroidery styles. However, the products still face the problem of unsold sales, making the products difficult for tourists to empathize with them, especially in meeting the personalized needs of young consumers' consumption concepts. On the basis of modular design theory, this study classifies and summarizes the design elements of Beichuan Qiang embroidery, proposes principles and strategies for personalized customized Qiang embroidery product module design, and explores a new path for the digital inheritance of Beichuan Qiang embroidery.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license