Suqian Yu

Suqian Yu

November 05,  2024

Semiotics, Badu hemp embroidery, Cultural creative products, Innovative design.

This paper takes the inheritance and innovation of Badu hemp embroidery culture as the design theme. Based on the theory of semiotics, it explores the design and dissemination methods of Badu hemp embroidery cultural and creative products from the perspective of semiotics, and inherits the folk wisdom and aesthetic ideas in the intangible cultural heritage. Combining theory with practice, this paper deeply analyzes the cultural connotation of Badu hemp embroidery, and constructs identifiable cultural elements through the sorting, extraction and construction of Badu hemp embroidery cultural symbols. According to the market-oriented principle, the combination of culture and timeliness, and the combination of practicality and aesthetics, creative product design is carried out for Badu hemp embroidery cultural symbols. The semiotic signifier and signified provide the transformation of cultural significance for the design practice of Badu hemp embroidery cultural and creative products, promote the communication of cultural concepts, and realize the creative development of culture itself.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license