Lianhua Cheng

Lianhua Cheng

November 05,  2024

Packaging design, New Year wood-block prints, Cultural translation, Traditional printing.

With the development of economic and cultural globalization, art and culture exchange frequently in the international community. In China's packaging art design, some designs have lost themselves and lost their local cultural connotations in the search for international forms, while many traditional printing arts are in danger. New Year wood-block prints, as an important component of traditional printing arts, urgently need to be utilized, transformed, and recreated. This article explores the application path of New Year wood-block prints and modern packaging design from three aspects: material layer, behavioral layer, and spiritual layer, guided by cultural translation theory. The aim is to integrate traditional culture and modern aesthetic needs, provide localized design ideas for modern packaging, and create new vitality for traditional printing art.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license