Research on the Culture Inheritance and Innovative Design Strategies of National Costume Based on Experience Marketing_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Research on the Culture Inheritance and Innovative Design Strategies of National Costume Based on Experience Marketing

Volume 18

Authors

Wendi Wang

Corresponding Author

Wendi Wang

Publishing Date

November 05, 2024

Keywords

Experience marketing, National costume culture, Innovation.

Abstract

National costume culture is an important component of traditional Chinese culture, with a long history and distinct ethnic characteristics. However, with the changes of the times and demands, national costume culture is facing the interruption and decline of cultural inheritance. This article analyzes the current situation of national costume cultural products and proposes strategies for the inheritance and innovation of national costume culture using relevant knowledge of experience marketing. It aims to meet the changing times and people's needs of national costume culture, achieve creative transformation and innovative development of national costume culture, and realize its dynamic inheritance and innovative development in contemporary times.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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