Shuying Chen, Mengqian Liu, Mingkun Luo

Mengqian Liu

November 05,  2024

APP interface design, Online shopping, User experience, Personalized service.

In the context of the widespread popularity of the modern Internet, it has become an important task to explore the interface design market strategy of the new online shopping APP. With the rapid development of mobile Internet technology and the popularization of intelligent devices, online shopping has become an indispensable part of people's daily life. Therefore, designing a visually appealing and practical online shopping app interface is of great significance for attracting users, enhancing user experience, and promoting business growth. This study first analyzes the reality of online shopping in China, and then summarizes the user's inner needs and modern market pain points, thereby introducing the consumption psychology and purchasing habits of the online shopping user group. It is found that modern users crave more thoughtful and personalized services when shopping online. Based on this, it extends to explore the design attempts of modern intelligent shopping apps in terms of visual, emotional, and interactive aspects under the influence of these needs, and summarizes the design ideas and strategies that can better meet the shopping needs of modern online shopping users. Through this study, Wuxian app has completed the transformation and upgrading of modern online shopping app, optimized the interface design of online shopping app based on user experience, and brought better user experience.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license